Advertisers Welcome 'Rich Media' Format
From ads that dance or sing to MTV-like commercials, online marketers are now making use of a new type of modern technology called "abundant media" to bring in consumers.
U.S. Web marketing earnings will have gotten to regarding $12 billion last year, up $3 billion from 2004. Of this, advertisers invested concerning $1 billion on abundant media, up from $800 million in 2003, according to the Interactive Advertising and marketing Bureau.
And with more than half of American homes connected online and utilizing high-speed connections like broadband and DSL, it Alex Wilcox indicates a possibly financially rewarding means for on-line advertisers to obtain consumers' attention.
One business taking online advertising to a various level is Centale Inc. (OTCBB: CNTL), based in Ft Lauderdale, Fla. The internet marketing and technology company provides sophisticated technology services to its clients.
Centale's premier application, the Catalyst EV, is a software program system that enables firms to connect straight to the desktop computer of their target market in rich media format.
The software application likewise operates independent of e-mail. To date, researches have shown that e-mail campaigns might be decreasing in performance due to the fact that as the amount of e-mail rises, the likelihood of success of the solicitation or ad tends to decrease.
One factor that advertisers are embracing rich media is that it commonly amuses and is compelling enough to record the rate of interest of customers. It likewise allows an individual a modicum of control by either quiting the ad totally, or taking part in it and clicking through to a marketer's Internet site to obtain even more information.
While abundant media may not endear advertising to on the internet consumers, most customers are discovering it less intrusive than typical pop-up, banner and text-based ads. Centale claims there is a favorable market for its product, as the sector moves far from traditional advertising and marketing such as print and radio for online advertising.